Mashups
Jul 28, 2008 Serious Shadow Games
Dan Woods is a featured blogger on Forbes.com. His JargonSpy blog was launched on July 28 and the first installment, called Serious Shadow Games, delves into the phenomenon of shadow IT.
Mashup Corporations: The End of Business as Usual
Mashup Corporations: The End of Business as Usual tells the tale of Vorpal Inc., a company that pioneers the implementation of service-oriented architecture to transform its business model. CEO Jane Moneymaker believes in marketing manager Hugo Wunderkind's idea of creating a new market using non-traditional methods based on mashups, but struggles to achieve this vision. The story illustrates what it takes to achieve cultural change, overturning established business and IT structures. By embracing a service-oriented approach Moneymaker makes Vorpal faster, flexible, and more responsive, bringing an end to business as usual.
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